EIS Fast Food Investment

Invest in a
Rapidly-Growing
Fast Food Franchise

Now
14 Stores, £7.2M Revenue
Target
90 Stores, £200M Valuation

Get the Pitch Deck

2021
First store
3.3x
Sales growth
26M+
Organic views
£6M
Raise for 20%

The Smacks Burger story

From 1 South London
store to 14 & counting

Kaysor Ali opened the first Smacks in Thornton Heath in 2021: freshly ground 100% Aberdeen Angus beef, fresh chicken prepared daily on site, hand-made sauces and a fully halal menu, all priced to please.

Delivery-only dark kitchens followed, then moved onto the high street once lockdown eased. Smacks now trades from 13 UK stores and one in Dubai, with a USA opening next and 26m+ organic views behind the brand.

  • Kaysor Ali Kaysor AliFounder & CEO

    16+ years in food and beverage. Built Steakout, the UK's most recognised halal casual dining brand.

  • Krept & Konan Krept & KonanCreative Directors

    One of the UK's most commercially successful rap duos of the past decade. MOBO and BET winners.

London to Glasgow to Dubai

  • Smacks Thornton HeathThornton Heath
  • Smacks VictoriaVictoria
  • Smacks Motor City, DubaiMotor City, Dubai
  • Smacks GlasgowGlasgow
  • Smacks CardiffCardiff
  • Smacks BrightonBrighton
  • Smacks PrestonPreston
  • Smacks CroydonCroydon
  • Smacks OrpingtonOrpington
  • Smacks Gants HillGants Hill
  • Smacks TootingTooting
  • Smacks WalworthWalworth
  • Smacks MordenMorden
  • Smacks Beddington LaneBeddington Lane

The operating model

Systemised to be copied,
store after store

Every outlet runs the same product mix, the same sauces and the same supply chain. That is what makes the rollout franchisable.

  • Fresh,
    every day

    100% Aberdeen Angus beef, ground on site each day and cooked to order. Fresh chicken prepared daily. Fully halal.

  • One taste,
    every store

    Signature sauces are hand-made centrally and sent to every store, so Glasgow tastes exactly like Croydon.

  • Owns the
    supply chain

    Head office supplies every store and earns a margin on all goods, while franchisees still buy at competitive prices.

  • Delivery-first
    by design

    EPOS integrated with Deliveroo, Uber Eats and Just Eat. App and loyalty data feed one customer database.

    DeliverooUber EatsJust Eat

How head office earns from every franchise store

£20,000
Joining fee
paid up front
5%
Royalty on
store turnover
1%
Marketing fee
on turnover
25%
Wholesale margin
on goods supplied
£260K
A year to head office
per store

Industry examples

The big names all started small

Entry price versus exit valuation. The gap in between is where early investors get paid.

  • Started1972

    One kitchen in New Orleans, frying chicken the Louisiana way

    $1.8bnExit

    2017: bought by Burger King's parent company for $1.8bn

  • Started1994

    One store in Garland, Texas, selling wings, fries and sides

    $10bnValuation

    Listed in 2015 at around $0.5bn. Its market value has since topped $10bn

  • Started2017

    A parking-lot pop-up in Los Angeles, launched on $900

    $1bnExit

    2025: Roark Capital bought a majority stake at a valuation of around $1bn

Now14 Stores

£7.2M Revenue

Target90 Stores

£200M Valuation

The raise

EIS approved.
Up to 30% tax relief on the sum invested.

Smacks is raising £6m for 20% of the business at a £30m post-money valuation, to take the network from 14 stores to 90+ by 2030 and target a strategic acquisition, merger or private equity-backed sale.

Use of funds

  • Supply chain
  • Talent
  • Marketing
  • Corporate-owned stores
  • Franchise rollout

  • Up to 30% tax relief

    Claim up to 30% of the sum invested against your income tax bill.

  • Tax-free growth

    No capital gains tax on the shares when held for three years.

  • Loss relief

    A loss on the shares can be set against income or capital gains.

  • CGT deferral

    Defer an existing capital gain by reinvesting it in EIS shares.

  • Inheritance tax relief

    Shares held for two years generally fall outside your estate for IHT.

Get in early
with Smacks

The big names all started small. Let's go large together.

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Important Information

This page is for information only. It is not an offer, invitation or solicitation to buy shares, and it is not investment advice. Investments in early-stage, unlisted companies are high risk and illiquid: you may lose all the money you invest, returns are not guaranteed, and there may be no exit. EIS tax reliefs depend on your individual circumstances and on the company keeping its qualifying status, and may change in the future.

Store sales, forecasts and targets are company-reported, illustrative and unaudited. The brands named are growth and transaction examples only; they are not evidence of a Smacks sale price or exit valuation, and their values are not directly comparable. Smacks Hamburgers Franchise Ltd, company number 11784086.

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